My mother’s dresser always had a tray of makeup items in pink packaging with the letters FF engraved on them. I learned Fashion Fair was makeup for Black women. I was a Black woman wanna-be when my mother wasn’t around to catch me sampling her makeup.
As I grew into womanhood, I tried countless products but never really mastered a look or committed to a cosmetic line. I bought whatever was affordable and didn’t break me out. But I learned that you get what you pay for and that many beauty products don’t meet the needs of women of color.
Four months ago, I was walking through Dillard’s and a Fashion Fair beauty consultant named Ms. Rozlyn asked me, “Want to try some Fashion Fair?” I had forgotten about Fashion Fair. Instantly, I was taken back to adolescent memories and I recalled all the stylish aunts and church women I knew who wore Fashion Fair. My mother still does.
(VIDEO: Linda Johnson Rice, Chairman of Johnson Publishing talks Fashion Fair and NOLA)
But this is 2013 and the beauty industry landscape has drastically changed. Fashion Fair faithfuls represent my mother’s generation. Fashion Fair needs the next generation of women of color to embrace its black-owned products. Linda Johnson Rice, Chairman of Johnson Publishing and Desiree Rogers, CEO of Johnson Publishing, recently hosted a meet and greet at Lakeside Mall to chat with New Orleans women about its modern repackaging and trendy but reliable product line. Their presence during Thanksgiving weekend underscored their commitment to connecting with women beyond the counter. This commitment began in 1973 with Eunice W. Johnson, creator of the Fashion Fair Showcase.
Rogers, a NOLA native, acknowledged women are balancing their budgets and time, but caring for one’s self inside and out is essential to radiant beauty.
Lynda Johnson-Rice, daughter of the founder of Ebony/Jet magazines, also encouraged women to give Fashion Fair a second look. Say Yes to Life, Love & Beauty is a new, attractive campaign launched to remind women Fashion Fair is an option worth considering.
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